Circulation in an Academic Library:
Cause and Effect in the Digital Age

May 5, 2016
Jeshua Hinton, M.A., MLIS

During the past twenty years, the number of circulation transactions at academic libraries in the United States has decreased significantly. For example, the U.S. Department of Education reported that academic libraries throughout the country had 230.7 million circulation transaction in 1996. But by 2012, that number had fallen to 154.4 million circulation transactions – a 33% decrease.

Question:

What do you think are two or three developments that resulted in lower circulation transactions for academic libraries during this period? How do you propose Weis Library respond to these factors so as to maximize usage of its resources by students and faculty?

Perceptions
Google
Mobile Devices

Librarians are not as cranky as this guy, on most days*

Death by

Changing Perceptions,
Embracing the Technology, and Marketing Ourselves

Value of the Library

• Student Retention
• Increased GPA and Student Success
• Improved Faculty Research

Faculty Delivery!!!

Marketing the Collection