Melbourne's Fashion Industry

''Melbourne's fashion industry influences and develops other industries''

Influences

Develops

Influences

• Fashion influences the media VS the media influences fashion
• Many fashion stores use the media to boost sales
• Fashion influences TV

Most Present On The Media...

• Famous people - 32%
• Politics - 18%
• Fashion - 14%
• Fitness - 12%
• Sports - 11%
• Food - 11%
• Other - 2%

WHAT ARE YOUR FASHION CHOICES INFLUENCED BY?

Stores Use The Media

DO THE LATEST FASHION TRENDS INFLUENCE WHAT YOU SEE ON TV?

So... does the fashion industry influence the media?

Develops

• How often do people shop and how much money is spent?
• Do trends produce a growth in sales?

How Often And How Much?

*Stores who produce on trend fashion increase in their sales.

*Do people always buy what's in fashion or on trend?

So... do fashion trends help develop the economy by increasing sales?

"Melbourne's fashion industry INFLUENCES and DEVELOPS other industries"

BOURKE STREET MALL

The Vlog

Personal Experience