CMA Additional Thoughts
Published on Apr 26, 2018
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PRESENTATION OUTLINE
Who enjoys receiving criticism? Most don't.
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We frequently avoid critics.
We falsely believe that keeping our distance keeps the
criticism at bay.
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CMA has moved to taking member questions, ideas, proposals, concerns and complaints all year, not just once a year at AGM.
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Soliciting more criticism can boost your success scores.
Photo by Thomas Hawk
It seems paradoxical, however the availability heuristic has proven that soliciting more criticism can improve your ratings.
Photo by Bill Jelen
Availability Heuristic - people sometimes judge the frequency of events in the world by the ease with which the examples come to mind. (Tversky and Kahneman, 1973)
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This availability heuristic research was extended to show that the more opportunities people were given to evaluate something, the higher they rated the overall score. (Winkielman & Schwarz, 2001; Schwarz, 1998 and 2004; Craig R. Fox, 2006)
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Nonprofits are businesses. They are not non-governmental. It is that they do something very different from either business or government.
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Business supplies, either goods or services.
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Government controls.
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A business has discharged its task when the customer buys the product, pays for it, and is
satisfied with it.
Photo by Clio CJS
Government has discharged its function when its policies are effective.
Photo by Zac Nielson
A nonprofit's product is neither a pair of shoes nor an effective regulation.
Photo by Christian Chen
Nonprofit institutions are human-change agents. Their product is a cured patient, a child that learns, a young person that grows into a self-respecting adult; a changed human life altogehter.
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Nonprofit institutions are in fact social enterprises focused on a mission to cause positive
human change.
Photo by Jill Clardy
Dr. Matthew Lieberman's research found that our need to connect is as fundamental as our need for food and water.
Photo by Thomas Hawk
"Being socially connected is our brain's lifelong passion," says Lieberman. "It's baked into our operating system for tens of millions of years."
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Our institutions should be guided by the principles of our social brain.
Photo by Chang Duong
When considering going totally digital with a product or service, how will we meet the needs of our social brains?
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Often, our online interactions
with others drives our need
to meet with each other
face to face.
Photo by Tim Marshall
