COACHELLA

HISTORY OF EVENT

• It was founded by Paul Tollett in 1999 and is organized by Goldenvoice
• It became a annual basis in April 2001
• It it held on a 3 day weekend in April every year
• Many band and rappers preform there every year

Held at the Empire Polo Club in Indio,California and located in the Inland Empire's Coachella Valley in the Colorado Desert.

• It is located at the Empire Polo Club in Indio,California

There have been a a lot of singers,bands,and rappers and the performers change every year

It is important to entertainment marketing because it is a very popular event which is big for business and money

Coachella is sponsored by many major companies such as H and M clothing retailer, Redbull, playstation, and many beer companies such as Heineken.

Coachella is advertised mostly on the Internet and on posters

Business spends an average of 25 million a year for Coachella and 75 million revenue

Most of the money spent on Coachella is for equipment, entertainment, food/drinks, and shopping centers

Not only does Coachella make most of its money from sales it also makes money from the clubs and stores there

FUN FACTS

• Coachella is the most profitable music festival in the US today.
• In 2011, the festival sold out in just six days & drew a record crowd of 225,000!
• the first weekend of Coachella 2012, there were 134 arrests (80% alcohol related and 20% drug related)
• Hundreds of people camp outside for days just to find a spot to stand in
• A lot of people go to Coachella not for the music but to party and to hang out with friendss

SOURCES

• Coachella.com
• Wikipedia.com