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Coast to Coast

Published on Nov 18, 2015

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PRESENTATION OUTLINE

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Growth in Trucks

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Square Cow Today

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We share weirdness...

  • Phone rings or we die
  • Biz is my baby
  • Hate advertising, till it works
  • What goes around comes around
  • Employees drive us nuts
  • What work/life balance?
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Last Man Standing



Photo by edwicks_toybox
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Why SBO's Struggle with Yelp

  • We all think we're super
  • Not tech savvy, skeptical
  • Highly value our reputation
  • Always in control
  • We hate surprises
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What's helped us grow?

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Over Communication is a myth

Photo by davidjwbailey
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Preach!

"tuck your shirt in bro"
Photo by d_t_vos
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Hate Customer Service

Photo by jeffdjevdet
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Grow Rhino Skin

Scan your Yelp page regularly
Photo by Thomas Hawk
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Cow'ference

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IT'S NOT BIG THINGS

it's a lot of little things
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NEGATIVE REVIEWS

RESPONDING TO
Photo by brizzle born and bred
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Stop!

Step #1
Photo by Fey Ilyas
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Drop!

Step #2
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Where are the dead spots?

Photo by Kumaravel
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Point out the good

  • Rolled TV down driveway - bad
  • Got sweat on my favorite futon - bad
  • Truck ran over my dog - bad
  • Shattered family heirloom - bad
  • ..but the guys were super nice - GOOD
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Roll...

...with it.
Photo by Jane Waterbury
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What If...

you invited all your clients to dinner?
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Focus be?

Where would your
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Wade Lombard