Coffee crowd

Need a place to study or work?

• Caffeine
• Free Wifi
• Local and/or urban
• No crowds

By the numbers

• 55% of students use WiFi at Coffee Shops (Wi-Fi Alliance)
• 20,000 coffee shops in the U.S. - 5,000 Starbucks (SBDCN 2012)
• Nine Starbucks within two miles radius of campus

Coffee Crowd

• Uses software to track devices currently on shop's WiFi network
• Users can expand search area, review data for potential future times to visit

Benefits

• Help people avoid crowds
• People can schedule times to go using previous data
• Coffee shops can analyze data, analyze competitors' data

Market

• Students
• Urban area traffic
• Businesses

Home Page

Main Page

Advanced

Business

Statistics Page

Ad Pages

Expenses

• App development
• Business partnerships with coffee shops

Funding

• Freemium - premium with advanced statistics
• Advertising - coffee shop deals/happy hour deals
• Sell data to competitors in local markets

Promotion

• Social Media campaign
• Street team at participating coffee shops

Competitors

• GymFlow
• Yelp
• Who is using my WiFi

Thank you