YOUTUBE

COKETV SVERIGE/NORGE (CHANNEL MANAGEMENT)

• Lots of views-too few subscribers
• Retain community
• Fill up with content
• Create uniform look

HEADLINE

HEADLINE

• Hosts and activity
• 60 characters max
• Easy to understand or clickbaiting
• Catchy
• End with format (#CokeTVBucketlist)
• 'Athena reveals a secret #AskCokeTV'
• 'Sp4zie becomes a car tuner #CokeTVBucketlist'

THUMBNAIL

THUMBNAIL

• Set photos Weile shoot for best quality
• Faces of hosts with emotion
• Activity in background
• Font: Gotham Bold, as big as possible, lower third
• Photoshop Filter: Color Lookup (Kodak 2395)
• Don't cut of the question mark

THUMBNAIL

• Content for Bucket List - Host names & activity
• Content for Q&A - most interesting question from the clip

DESCRIPTION

DESCRIPTION

• Focus on first 100 characters
• Short summary of content
• Links to contest, previous episode, social media platforms, host's channels
• As much keywords as possible

KEYWORDS

KEYWORDS

• Format (Bucketlist, Q&A)
• Activity
• Host's names
• Use different versions of keywords
• E.g.: Ibiza-island-mediterranean sea-Balears
• Repeat and vary keywords
• #format

TAGS

TAGS

• 500 characters max - as much as possible
• Always use: CokeTV, Coke TV, bucketlist, coketv bucketlist, bucket list, akscoketv, Coca Cola, cola, coca cola, cocacola, coca-cola, Kola, Kohla, Coke (small/Capital-misspelling)
• Host names in different versions (CrispyRob, crispyrob, Rob)
• !!!!!Host's names come first (lastest YT-algorithm)!!!!

BONUS

BONUS

• Add to playlist(s)
• Infocards (Last episode, playlist)
• Endcard (Logo, last 2 videos)
• Subs (Maybe english?)

SOCIAL MEDIA

SOCIAL MEDIA

• Provide all platforms in Header
• Links to platforms in description
• Use Instagram, Snapchat and FB for teasers (online in advance)

RECENT VIDEO ON STAGE

RETAIN/BOND COMMUNITY TO CHANNEL

• Pics with emotions
• Host's names everywhere
• Links to their channels
• Direct contact to community via Snapchat, Twitter and Instagram a few days before episode
• Reply on as much comments as possible