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Colombia

Published on Nov 20, 2015

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PRESENTATION OUTLINE

Colombia

is open for your business!
Photo by szeke

Colombia at a Glance

  • Fourth-largest economy in Latin America, third-largest population
  • Middle class is 35.3% of population and growing
  • 31% of population between 20-39
  • GDP growth at 4.7% per annum for the last 10 years
  • More than US$20 billion spent on U.S. exports in 2014
Photo by peripathetic

Landscape

  • Bogota, Medellin, Cali, and Cartagena each have their own American Chamber of Commerce and unique market opportunities, without giving up proximity
  • Only country in South American with access to two coasts
Photo by NapaneeGal

2012 U.S.-Colombia FTA

  • Eliminated tariffs on 80% of U.S. exports--all other tariffs are being phased out
  • Additional provisions: legal stability and arbitration, intellectual property rights, & access to service markets and re-manufactured goods
  • Other FTAs signed with E.U., South Korea, Costa Rica, Panama, and Israel
Photo by Nino.Modugno

Foreign Investment

  • Key areas of U.S. investment: coal mining, oil and gas, consumer goods, high tech, and tourism/franchising
  • Some major U.S. investors: Drummond, General Electric, General Motors, Kraft, Microsoft, Pfizer, and Marriott

Opportunities

  • Public works: project financing, public works subcontracting, logistics, etc.
  • Airport upgrades: Dorado & Baranquilla
  • Refinery modernization
  • Ports at Cartagena, Salgar, & Buenaventura
  • 8,000 km of new roads
  • Tourism infrastructure
Photo by NapaneeGal

Other U.S. Export Opportunities

  • Cotton, wheat, & corn soy products
  • Automotive parts & accessories
  • Tourism & franchising
  • Computer & IT
  • Plastic materials and resins
  • Electrical power systems
  • Education
  • Equipment

U.S.-Colombia Exports

Photo by ecstaticist

Challenges

  • Government procurement framework
  • Drop in oil prices
  • Legal services for licensed firms only
  • Economic needs tests and residency requirements
  • Lax enforcement of intellectual property rights
  • Some customs duties
Photo by NapaneeGal

Tips for Success

  • Find an agent or representative or distributor
  • Formality, personal relationships, and trust
  • After sales service arrangements and sales relationships
  • High-quality and affordability
  • Advertising campaigns and trade shows
Photo by Aztlek