color grading

Physical

• Not too long ago, film stock would be scanned in to video and the time consuming and expensive process of color correction would begin.
• Once complete, the color corrected video would be printed out back onto film stock.
• Did I mention this process was time consuming and expensive?

Transitional

• There is a weird period where digital technology (cameras and the like) are inferior to their celluloid counterparts.
• This creates a rift in the industry even though as time goes on, more and more steps in the film making process embrace digital technology.

Digital

• Computers gave way to non-linear editing and soon thereafter color correction.
• Finally, this expensive process was available not only to the professional, but to the independent artist and consumer.

More than Correction

• Thanks to computers, simple color correction transformed into an entirely new post production art form: Color Grading
• What is it? The art of telling stories through the colors of a scene. No longer was the pursuit of the creator to recreate reality, but to use the color as a way to enhance what is already there.

Examples

• https://vimeo.com/39814145
• https://www.youtube.com/watch?v=4sblEu4x5ug
• https://vimeo.com/145806739

Scholarly References

• Belton, J. (2008). PAINTING BY THE NUMBERS: THE DIGITAL INTERMEDIATE. Film Quarterly, 61(3), 58-65.
• Steele, J. (2004). A Revolution In Color. Shoot, 45(18), 4-22.

Image Attribution (in order of appearance)

• Supplied by Haiku Deck. Could not find any info other than it is licensed under CC.
• vintage video camera by chelsea davis licensed under CC BY-NC-ND 2.0
• Mac Pro by Paul Hudson licensed under CC BY 2.0
• Final Cut Pro! by Louis Kreusel licensed under CC BY-NC 2.0

Image Attribution (con'd)

• Over Barcelona by Pablo Fernández licensed under CC BY-NC-ND 2.0
• DaVinci Resolve suite by Raymond Fruseth Gangstad licensed under CC BY-NC-ND 2.0
• Supplied by Haiku Deck. Could not find any exact info other than it is licensed under CC.