COLOR THEORY

RED

• Emotionally intense color
• Positive side: passion, love, desire
• Negative side: war and danger
• Helps people make quick decisions
• Enhances blood pressure, metabolism, and respiration

ORANGE

• Very hot color: associated with tropics and sunshine
• Attention-getting, highlights
• Symbol of fall, harvest, and healthy food
• Creativity, fascination, enthusiasm, success, joy
• Increases oxygen to the brain, stimulates mental activity and appetite

YELLOW

• Symbolizes happiness, intellect, and energy
• Unstable, spontaneous, often dingy
• Warning, attention-getting
• Stimulates mental activity and generates muscle energy
• Cheerful, childlike, loyal

GREEN

• Nature, harmony, freshness, fertility, growth
• Improves vision, stability, and endurance
• Safe and restful
• Symbolizes money

BLUE

• Trust, faith, loyalty, wisdom
• Color of the sea and sky
• Stimulates depth and stability, suppresses appetite
• Masculine color
• Linked to high-impact, vibrant, cleanliness, and intellect

PURPLE

• Royalty, power, nobility
• Promotes stability and energy
• Childlike, romantic, feminine
• Artificial and rare in nature
• Negative: gloom and frustration

PINK

• Associated with femininity
• Encourages passiveness
• Romance, love, passion
• Friendship, sensitivity, and joy

WHITE

• The color of perfection
• Linked to goodness, faith, innocence, and purity
• Symbolizes a new beginning
• In ads it's used to show simplicity, cleanliness, and charity
• It also shows healthiness, sterility, and safety.

BLACK

• Mysterious color of fear and the unknown
• Positive: power, elegance, formality, prestige, strength
• Negative: death, evil, grief
• Contrasting and aggressive
• Gives feeling of perspective and death

GOLD

• Illumination, wisdom, wealth
• Symbolizes high quality
• Prestigious
• Royalty, heavenly

SILVER

• Positive: modesty,maturity, stability,
• Negative: old age, sadness, boredom

Untitled Slide

• http://www.three-musketeers.net/mike/colors.html
• http://www.color-wheel-pro.com/color-meaning.html
• http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.htm...