THE MEANING OF COLOR

BY: SHELBY MAUCHLINE

THE COLOR THEORY

• Color plays a vitally important role in the world in which we live.
• Color can sway thinking, change actions, and cause reactions.
• Used in advertising, food, etc.

COLORS

• Every color has its own connotation
• It can bring out certain emotions in people.
• Color can change the way we perceive things.

RED

• Red is the color of extremes.
• Love, seduction, violence, danger, anger, and adventure.
• Red captures attention; firetruck, stop sign

ORANGE

• Energy, vitality, cheer, excitement, adventure, warmth, good health.
• An article in Forbes magazine concluded that orange meant cheap,
• as in a good buy.

YELLOW

• Yellow is the most luminous of all the colors of the spectrum.
• It captures our attention more than any other color.
• Happiness, optimism, enlightenment, creativity, sunshine, spring
• However, yellow is also the color of caution and physical illness.

GREEN

• Green is not just a color, It's the symbol of ecology and a verb.
• Growth, rebirth, and fertility
• Myth: when one sleeps on a pea-green pillow, it prevents baldness.

BLUE

• #1 favorite color
• Air, water (takes up most of the world)
• Fresh, clean, intelligent, peaceful, trusting
• Depressing, sad, cold, damp

PURPLE

• Rarest of all, giving it a supernatural feel.
• Expressed luxury and royalty,
• hence why nobility would wear cloaks of purple.
• Most powerful wavelength, most powerful history.

FOR EXAMPLE:

• Advertisers use certain colors to entice you
• and make you want to buy their product.
• The color may make the product seem luxurious,
• shiny new, bright, delicious, etc.
• But how do these colors do it???

MANY COMPANIES HAVE BLUE LOGOS

• Instills a sense of trust in us
• Often used by automobile companies and banks

CONNECTION TO WAYS OF KNOWING

• Emotion
• Certain colors provoke certain emotions
• Yellow-happiness, blue- sadness

CONNECTION TO WAYS OF KNOWING

• Perception
• How you view certain things
• How you perceive ads, commercials, logos, and products.

WHAT ABOUT THE COLORBLIND AND BLIND?

• Do they have a more limited range of emotions?
• Do they struggle to show the "correct" emotion?
• How do the colorblind perceive photos and ads?