Color Research

No Description

PRESENTATION OUTLINE

COLOR RESEARCH

Interaction of Color

Josef Albers -Considered the Bible of Color Concepts 

What happens between colors? Albers states that these relationships when combining colors are of the utmost importance.

Photo by jakerome

Color can change your message. Choose poor color combinations and your great content and your amazing call to action are ignored.

http://coschedule.com/blog/color-psychology-marketing/

Untitled Slide

Untitled Slide

Use color to speed visual search

Color Emotion Guide

Kids have a clean slate and have no emotions related to colors as we adults do.

Photo by robynejay

Primary, Vibrant & Contrasting

Photo by frankieleon

What colors shoud we use for our alphabet letters?

Research says over and over content and interactive elements in applications for children employ vibrant color.

Red & yellow have to prom0te memory and retention

RED: scientists note it is the ultimate color of attraction, draws you in...

BLUE
Studies show that upon seeing the color blue the brain releases tranquilizing chemicals which have a calming effect/people in blue rooms are more productive

It is time to decide

What colors are we going to use? 

For more info see Jayne

She has annotated notes & references available
Photo by Leo Reynolds

Untitled Slide

Blue
Studies show that upon seeing the color blue the brain releases tranquilizing chemicals which have a calming effect/people in blue rooms are more productive and focus