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Color theory

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

COLOR THEORY

TO WHAT EXTENT DOES COLOR AFFECT SOCIAL MEDIA?
Photo by YannGarPhoto
2.

IMAGINATION AS A WAY OF KNOWING

  • Colors can conjure up specific images in your mind
  • This is partially due to companies trademarking specific colors for the brands
  • This is especially prevalent in social media
  • These kinds of sites typically use shades of blues for their backgrounds
  • These types of blues help bring to mind the image of their site in your mind
Photo by anieto2k
3.

WHAT SITES DO THESE COLORS BRING TO MIND?

4.

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5.

EMOTION AS A WAY OF KNOWING

  • Blue has calming effect on our emotions when we look at it
  • This could be a reason that social media sites choose to use blue
Photo by Julien Haler

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