COMMERCIALISATION OF SPORTS

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• The commercialisation of sports is that aspect of the sports enterprise that involves the sale, display or use of sport or some aspect of sports so as to produce income.
• Commercialisation of sports results in an industry that provides revenue for national and local economics through event revenue, taxes, employment and sponsership

CHANGING TECHNOLOGIES

• Television market
• The advent of satellite
• Internet technology
• Advances in ticketing software
• Video referee and microphone

INCREASING COMPETITION

• Sports is becoming a competitive market due to improvement in technology.
• Technology advances in means of travel have made sports events far more mobile.
• Modern communication have shrunk the sports world to a little more than a village.

SPORTS SPONSORSHIP

ADVANTAGES

• Powerful advertising Sponsors pay less tax by sponsoring sport
• Logos seen on TV makes brand well-known.

DISADVANTAGES

• Poor behavior by players or fans can reflect on the sponsor
• Money paid in sponsorship may not be gained back in sales

SPONSORSHIP AND THE ATHLETES

ADVANTAGES

• Young and new stars have money to train and compete.
• Athletes careers are short and top athletes can make a lot of money through sponsorship

DISADVANTAGES

• Young athletes may have sponsorship withdrawn if performances don’t improve
• Players may feel exploited by sponsor

SPONSORSHIP AND SPORT

• Promotion of the sports especially due to televising
• Help with expenses of staging events
• Money paid on sport can be used to improve facilities, coaching and to increase participation

SPORTS BETTING

• Increased attempts by players and coaches to influence the outcome of scores
• Creates suspicion by fans who feel that outcome was influenced
• Change the nature of sports, focusing not on the beauty of competition but on the ‘points spread
• Encourage and promote gambling

SURVEY REPORT

COMMERCIALISATION

BENEFIT FROM COMMERCIALISATION

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• The commercialisation on athletes life
• Benefits of commercialisation has outnumbered the negative impacts

Sam Christy John
Sarang B Anil
Amal Raj
Ashwin Jose
Akshai Chandran
Fasna p
Niranjana A J

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