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Community Managment

Published on Jul 28, 2016

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1.

Community Managment

Social Media Management
Photo by Thomas Hawk
2.

Agenda

  • SMM Roles and Rules
  • What's a Community Manager
  • What does it take?
  • Skills and Expectations
  • Tools
Photo by jessgrrrr
3.

Social Media Managers

No two days are the same
Photo by lexperez
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SMM

  • One person
  • Team
  • Department
  • Agency
  • All of the above
Photo by Jordi Payà Canals
5.

SMM Role

  • Complex
  • Not always one person
  • Multi-faceted
Photo by kevin dooley
6.

TREND:
"SMM isn’t even a job at all anymore; social media tasks and responsibilities should be everyone’s responsibility."

Photo by Idhren
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Social media skills are increasingly required across all roles...

Photo by minnepixel
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Human Resources

Photo by spinster cardigan
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Customer Service

Photo by reynermedia
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Product and Services

Photo by Ame Otoko
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Marketing

Photo by Stuck in Customs
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Public Relations

Photo by tris
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Communications

Photo by altemark
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Media Relations

Photo by Vox Efx
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SMM Skills

Photo by Duncan Rawlinson - Duncan.co - @thelastminute
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Skills

  • Graphic Production
  • Journalistic Writing
  • Customer Service Mindset
  • SEO and Content Marketing Understanding
  • Social Advertising Experince
Photo by Luis.Vieira
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Community Management

Photo by qthomasbower
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Community Management

  • Moderating
  • Engaging
  • Brand personality
  • Customer advocacy
  • Nurture customers
  • Publishing and Managing Content
  • and more....
Photo by liquidnight
19.

Tools

Photo by Kaptain Kobold
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SMM Tools to Save Time

Photo by Gaelen Norman
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SMM TOOLS FOR CREATIVITY

CANVA
Photo by Dushan and Miae
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Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com