CONDITIONAL ADVERTISMENT

Untitled Slide

WALMART

WALMART

• Save money. Live better

WALMART

• Contrapositive - if you don't save money,live better,then it's not Walmart
• This slogan is valid because, most things at Walmart aren't as expensive as most retailers

BURGER KING

BURGER KING

• If its Burger King ,then you have it your way
• Hypothesis - Burger King
• Conclusion - have it your way
• Converse - If you have it your way,then it's Burger King
• Inverse - if it's not Burger King,then you don't have it your way

BURGER KING

• Contrapositive - if you don't have your way,then it's not Burger King
• This slogan is false and misleading because you can have it your way at most food places.
• Rewrite slogan - Burger King, where the choice is your not ours
• Counter example - you can to pretty much all restaurants and fast food place and change ingredients in food

WALMART

• If its Walmart,then you save money,live better.
• Hypothesis - Walmart
• Conclusion - Save money, live better
• Converse - If you save money,live better,then it's Walmart
• Inverse - if it's not Walmart,the you don't save money or live better