congressional engagement

Published on Feb 14, 2016

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PRESENTATION OUTLINE

10 TIPs for engaging congress

because

that's where the money is
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And

that's where laws and policies are made
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1. voters matter

Connect

to members' voters
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show

how policy or law affects their voters
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Use real stories

with real people
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know district

facts & figures
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2. understand both sides

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good research

shows both sides
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acknowledge

counter points & offer solutions
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Shows

you've done your homework & you're fair and honest
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3. find key influencers

capitol hill

has many

touch

them all
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create

drumbeat of your message

key question

who else should we see?
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4. build relationships today

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engage

early
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engage

often

partner

instead of lobby

5. trust

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once it's gone

it will be almost impossible to get back

long

memories

6. staffers count

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professional staffers

report directly to their boss
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chain of command

is extremely short
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powerful

influence
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she might look young

but you probably want to call her ma'am
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do not

condescend
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discount

at your own risk
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7. don't be afraid

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you

are the expert
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most questions

are genuine

8. plain english

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industry jargon

bad
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lingo

worse
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acronyms

never!
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staffers see

hundreds of briefs a month

will they

remember yours?
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9. Use leave behinds

one page max

have it ready
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10. be ready

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Preparation

is the hallmark of a professional
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practice

elevator pitch
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might be all you get

plus....
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you never know

who you might run into
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conclusion

Use these 10 Tips For a successful engagemenT...Good Luck
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