Connecting the Dots on 'Content' Evolution
Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
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- Traditional Owned Media has evolved - OVG's, Websites, Social Media
- Audience Development - Content creation and distribution that makes a difference
- Innovative Micro-Content - iBeacons make new things possible
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footprints in the sand - eco trail
the experience needs to be engaging to have a lasting effect
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bretts example
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CONTENT AS SEO
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EXPLORE ASHEVILLE EXAMPLE
STORIES HAPPEN 24/7
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CAPTURE THOSE STORIES
- Blogs
- Facebook posts
- Tweets
- TripAdvisor reviews
- YouTube Video
- Periscope streams
- Live check-ins
- Etc
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how do we lead the audience to conversion?
paid distribution
- YouTube
- Taboola
- Yahoo!
- nrelate
- Outbrain
- AdBlade
- Content.AD
- And others....!
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% NEW SESSIONS
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follow the consumer from story thru funnel
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programmatic buying
- DemograpicLeads Lists
- Cross-Device
- YouTube
- Offline Data
- Demographic
- Interest
- In-Market
- Search Keyword
- IP
- Lookalike Audiences
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general Retargeting
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audience development puzzle
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