Consumer & Market Behavior

Consumer & Market Behavior

Consumer & Market Behavior

Syllabus

• Topic
• Learning objectives
• Resources
• Teaching philosophy & class procedures
• How to reach me

Assessments

• Exit tickets
• Quizzes
• Case presentations
• Exams
• Book review
• Individual project

Collage

What do we know?
How do we know it?
Why do we need to know it?

What is consumer behavior?

How is CB a process?

Individual differences influence behavior

External conditions influence behavior

Behavior depends on ...

How do we know?

Objective tangible single truth
Socially constructed multiple realities

Why do we need to know?

What is marketing?

Facial recognition technology

Wellbeing

How can marketing be harmful?

What are marketers' obligations to the market

What are consumers' rights?

How can consumer behavior be harmful?

Public policy to help consumers

1. Does consuming make us happy?

The Dark Side