Consumerism & Anti-Consumption
Published on Feb 08, 2016
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PRESENTATION OUTLINE
Consumerism & Anti-Consumption
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Consumerism & Anti-Consumption
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Agenda
- Relationship between 3 concepts: consumerism; anti-consumption; sustainable consumption
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Consumerism
- the theory that increasing consumption of goods is economically desirable
- a preoccupation with and an inclination towards buying consumer goods
Consumption is ubiquitous.
Consuming education.
Consumerism ~ ~ more is better
Consuming education.
Consumerism ~ ~ more is better
Anti-Consumption
- purposeful acts of protest or resistance against the dominant consumption culture.
- spurred by either a collective or a personal motivational frame.
- Anti-consumption opposes consumerism.
- Examples: No Logo (2000), The Corporation (2003), culture jamming, boycotts, voluntary simplicity
Anti-consumption has many forms. Activist movements, anti-brand discourses, anti-globalization demonstrations, utopian communities, culture jamming, voluntary simplicity, brand avoidance, carbon-counting 'green' consumption, sustainable practices and social marketing practices.
In N. American culture "Consumption is good." 9/11, Bush advised US to consume. Our culture assumes that consumption is the path to societal well-being.
Acts of anti-consumption -- in this cultural context -- are purposeful, mindful acts of ideological protest.
Protest/resistance to the dominant consumption discourse.
Collective motivational frame.
Personal motivational frame.
In N. American culture "Consumption is good." 9/11, Bush advised US to consume. Our culture assumes that consumption is the path to societal well-being.
Acts of anti-consumption -- in this cultural context -- are purposeful, mindful acts of ideological protest.
Protest/resistance to the dominant consumption discourse.
Collective motivational frame.
Personal motivational frame.
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Anti-Consumption Examples
- No Logo (2000)
- The Corporation (2003)
- Adbusters (www.adbusters.org)
- Boycotts
- Voluntary simplicity
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Merchandising anti-consumerism
Types of Anti-Consumers
Sustainable Consumption
- consumption that meets people's needs without compromising the ability of other people to meet their needs, either now or in the future.
Photo by Sander van Dijk
Consumerism
Anti-consumption
Sustainable consumption
Marketing system
Photo by Jeremy Levine Design
a society in which sustainable living is the norm
Group Activity: Imagine a society in which sustainable living is the behavioural norm.
Each group gets one question (draw cards)
What kinds of values would be privileged?
What kinds of physical systems would need to be in place?
How would homes, work and transportation be different?
In what ways would life be better?
What would members of society have to give up to make sustainable living possible?
What institutions could accelerate change towards a culture of sustainability? How could they do it?
Each group gets one question (draw cards)
What kinds of values would be privileged?
What kinds of physical systems would need to be in place?
How would homes, work and transportation be different?
In what ways would life be better?
What would members of society have to give up to make sustainable living possible?
What institutions could accelerate change towards a culture of sustainability? How could they do it?
Photo by MrOmega
