Consumerism/Advertising and Popular Culture, Pt. 2
Published on Jan 25, 2024
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Consumerism/Advertising and Popular Culture, Pt. 2
Professor Latuszek ENC 1102 (Wk. 4-2)
Photo by Alexey Mak
Slogan - definition
- "a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase"
- (Dictionary.com, 2024)
Photo by Chris Kursikowski
Slogan
- If you had to create a slogan to represent yourself, what would it be?
- Please take the next ten minutes to come up with yours and then we will share them.
Photo by Khadeeja Yasser
Advertising
Strategies
Photo by James Jeremy Beckers
Product comparison
- Comparison of rival product or past versions of same product
- Why (or not) does this strategy work?
Link to Video: https://youtu.be/qd24DcXR77M?si=aGZRuDFzp1gGLbPB
Link to Video: https://youtu.be/HLw6ZovMpLI
Spokesperson
- Celebrity (actor or athlete) to promote product; often more than one in ad--like this one
- Why (or not) does this work well?
Link to Video: https://youtu.be/Ve2miT5iF2M?si=SttGM4PSqKIxUR84
Link to Video: https://youtu.be/cDn_uFEXGXk
Nostalgia
- A looking back to a usually positive prior time, person, place, or action
- Why (or not) does it work so well?
Link to Video: https://youtu.be/fwvjimuwVyY
Link to Video: https://youtu.be/hbNSBnQPXKQ?si=-ioK4XguDqx6zBGG
Link to Video: https://youtu.be/TTppVzG8gpU
Link to Video: https://youtu.be/nUagP729T8w
Link to Video: https://youtu.be/GsqhcNnxfv4
Link to Video: https://youtu.be/GAoeGC-eL4I
combination
- Two strategies going on in ad
- Is this effective or not?
Link to Video: https://youtu.be/iwKJb0wC8Fo
Link to Video: https://youtu.be/p8ZYgb8Osek
Link to Video: https://youtu.be/TTppVzG8gpU
but what about trailers?
- Is this really advertising?
- Why/why not?
Questions? Consumerism/Advertising and Popular Culture, Pt. 2
Professor Latuszek ENC 1102 (Wk. 4-2)
Photo by Alexey Mak
