Content Marketing Optimization

Content Marketing Optimization-5 Factors

• Content attractiveness
• Content consumability
• Content effectiveness
• Search findability
• Social media shareability

Content Attractiveness

Content Attractiveness

• Write about topics your audience craves.
• Craft a magnetic title.
• Add an attractive image
• Reference thought leaders in your content.
• Add an attractive image.

Content Attractiveness

• Write about topics your audience craves.
• Craft a magnetic title.
• Add an attractive image
• Reference thought leaders in your content.
• Add an attractive image.

Content Consumability

Content Consumability

• Use legible fonts.
• Think big when it comes to type.
• Go for easy-on-the-eyes colors.
• Sound like a real person.
• Use the short words.

CONTENT CONSUMABILITY

• Craft short sentences.
• Write short paragraphs.
• Outline content to guide readers through quickly.
• Selectively bold important information.
• Develop content long enough to achieve your goals.

CONTENT CONSUMABILITY

• Incorporate consistent design elements.

Content Effectiveness

CONTENT Effectiveness

• Optimize content for different device usage.
• Link to relevant information on website or blog.
• Add an onsite search box.
• Include contextually relevant call-to-action.
• Reward visitors for taking next step in your process.

CONTENT Effectiveness

• Make it easy for readers to contact you.

Search Findability

Search FinDability

• Focus each piece of content on 1 keyword phrase.
• Include the keyword in the content title.
• Add the keyword to the content’s URL.
• Use your keyword in first 50 words.
• Speed up content load times.

Search FinDability

• Write short description including the keyword.
• Link to credible outside sources.
• Consider user experience (UX).
• Create content for humans.
• Add Google authorship.

Search FinDability

• Optimize images.
• Optimize videos.
• Improve content findability with advertising.
• Eliminate duplicate content.

Social Media Sharability

Social Media Shareability

• Share your content on social media.
• Make your content easy-to-share.
• Incorporate tweetable data or comments.
• Enable visitors to pin your images.
• Email content to your housefile.

Social Media Shareability

• Leverage power of influencers to extend reach.
• Distribute content via feeds.
• Encourage conversation about your content.
• Be part of a community to extend your reach.
• Add embed code to let people publish content.

Content Marketing Optimization Full Text

• Go to: http://heidicohen.com/?p=24626
• By Heidi Cohen (@HeidiCohen) - Chief Content Officer
• Actionable Marketing Guide (http://HeidiCohen.com)
• Register for free ebook =>http://bit.ly/1m5aRpG