Content Marketing Tips From The Experts

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Content Marketing Tips

From The Experts

"Content production is not the exclusive turf of creative types any longer."
-Scott Abel

Photo by miamism

"Content marketing is about earning familiarity, trust, and relationship."
-Rand Fishkin

Photo by vinmar

“Don’t forget to humanize your marketing and create your content in an actual accessible, human voice.”
-Ann Handley

Photo by prosto photos

“It’s not about pushing your message, but pulling in your customer. And the way to pull is to publish content.”
-Joe Pulizzi

Photo by Au Kirk

"Content is about the people you want to attract. It is meant to be experienced. Whether its purpose is to entertain, or to teach, or to empathize."
-Monica Wright

Photo by aussiegall

“These days, people want to learn before they buy, be educated instead of pitched.”
-Brian Clark

Photo by stormwarning.

"Use a contextually relevant call to action to nudge your target audience to take the next step."
-Heidi Cohen

Photo by halfrain

"Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one."
-Robert Rose

Photo by Kris Krug

"To create relevant content you need to know your customers, you need to deeply understand them, you need to care about them, you need to be them."
-Ekaterina Walter

Photo by malias

"Content builds relationships. Relationships are built on trust. Trust drives revenue."
-Andrew Davis

Photo by Eyþór

Set Your Story Free

More resources:

The Secret to Unforgettable Digital Storytelling: http://blog.haikudeck.com/digital-storytelling/

10-Minute Content Marketing Miracles: http://www.haikudeck.com/10-minute-content-marketing-miracles-business-pres...

Optimizing the Appearance of Haiku Decks on Social Media: http://blog.haikudeck.com/optimize-display-haiku-deck-social-media/
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