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Slide Notes

In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."[1] wikipedia
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CONTENT SYNDICATION

Published on Nov 21, 2015

"Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations."

Automated Content Syndication through inbound and outbound distribution channels - source to source - creates two-way content flow maximizing ROI if/when target demo is identified and reached. Perhaps the greatest benefit to content syndication is its ability to reach a broader audience through increased visibility for the contents distributor and producer, and publisher.

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PRESENTATION OUTLINE

1.

CONTENT SYNDICATION

5 PLATFORMS 
In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."[1] wikipedia
Photo by jaremfan
2.

Taboola.com

"Content you may like" is Taboola's tagline. Drive traffic and monetize content, Taboola and Outbrain rank high in popularity and subscribers.

Founder & CEO Adam Singolda founded the company in 2007 and was once part of the Israeli Army.
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Outbrain.com

Outbrain's slogan "You are what you recommend" has led the company to be a dominant player in the space, though you'll notice website's often use more than one platform to market and monetize content. Inbound/Outbound marketing strategies call for a variety of platforms for sustainability. If content is King what's it without Distribution channels?

Yaron Galai is Co-Founder and CEO at Outbrain. Ori Lahav is Co-Founder and GM. Founded in 2006.
4.

Nativo.net

"Our mission is to create the most elegant solution for native advertising and create technology that makes native advertising easy, scalable, and measurable."

Nativo was founded by Justin Choi, "a serial entrepreneur that has founded three successful companies, two of which have been acquired generating over $100MM in exits. Justin founded Cie Games, a social/mobile game studio that has reached over 70 million players with two top 25 mobile titles to its credit."
5.

Zergnet.com

Indiana-based Zergnet launched in 2012 by founders Reggie Renner, CEO and Mike Langin, CTO. the company was fortunate to have Dallas Mavericks owner Mark Cuban as an early investor.
6.

Gravity.com

Founded by Amit Kapur, Jim Benedetto, Steve Pearman in 2009 then acquired by AOL in 2014:

"AOL has agreed to acquire Gravity for a closing purchase price of approximately $83 million. An additional $7.7 million of consideration will be deferred and paid over two years following closing. As part of the transaction, AOL will acquire approximately $12 million of net operating losses, which is expected to result in a future cash tax benefit to AOL of approximately $5 million. AOL expects the acquisition to close in the first quarter of 2014." - AOL Press Release
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Alisa Watts

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