Digital Business Strategy

Contents

• Executive summary
• Landscape
• Objectives
• Strategic Drivers
• Conclusion

EXECUTIVE SUMMARY

• This document will outline the Digital business objectives and strategics themes that will be adhered to to and excited to meet these objectives . Digital business will look at enabling customer adoption and commercialisation of ABSA digital channels (web, mobile) utilising the existing eco system (branch, contact centre and ATM distribution channels). In order to to achieve these goals the digital business theme has identified 6 key strategic themes. Digital business will also look to unlock business value by identifying future trends that other digital areas will be able to build and expand on.

Economic Climate

Untitled Slide

Landscape | Economic Climate