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Slide Notes

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
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Copia de Key Ecommerce Questions

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

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1.

Blue Oceans Journey

  • Red vs Blue.
  • Because.
  • Disruption for Dummies.
  • Favorite Disruptive Tools.
  • Appendix
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
Photo by A Guy Taking Pictures
2.

Untitled Slide

Find Video Notes on YouTube:

https://youtu.be/C1yxPr1blIo

What Makes An About Page Great?

REI demonstrates how to walk your talk. Their about page covers key values such as saving the environment and its tone is friendly and very REI-like.

Every about page needs a handful of components to be great including:

* Creation Story.
* Guiding Values Statement.
* Save The World Cause.
* Movement Outline.
* Some external confirmation.

REI.com's About page has each of these "Great About Page" pillars. The page is also social, aware of itself (thus the question about how does it land at the bottom) and community focused. By using a picture from a customer, noting the customer's name and paining the page with social share widgets REI.com says, "We are a community, a movement you should join if you too care about having fun in the great outdoors".

Well done About Page that tells THEIR story beautifully and invites customers in.
3.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
4.

Social Shopping = Create Like Me Connections.

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
5.

Untitled Slide

Red vs. Blue Oceans
These charts explore the psychology of red vs blue ocean strategies.

Modeled (i.e. stolen liberally from) the great book by Kim and Mauborgne: http://www.blueoceanstrategy.com/
6.

Tools

Our Favorite Tools & Share Yours
The next few pages share a few of our favorite tools. There is no single tool we've found that can do everything we need. Instead we end up mashing several tools together to provide as close to a 360 degree view as we can create.
7.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
8.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
9.

Untitled Slide

Red vs. Blue Oceans
These charts explore the psychology of red vs blue ocean strategies.

Modeled (i.e. stolen liberally from) the great book by Kim and Mauborgne: http://www.blueoceanstrategy.com/
10.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.

Great Video stats here
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
11.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
12.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
13.

Visual Marketing Tips

  • Align Model Line of Sight.
  • Include Calls To Action (CTA).
  • Arresting Heroes.
  • Movement = Carefully.
  • Like Me Hooks.
Working on Video Notes for the next five slides, slides discussing why Amazon needs to be afraid, to be very afraid and what is going on with "Social Shopping".
14.

How To Share

  • Follow.
  • Curate Customer Content.
  • Great About Page.
  • Ask For Help.
  • Curate 90%, Create 10%.
  • LISTEN.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
15.

The Rise of Social Shopping

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
16.

Closer To NOW = Greater Trust & Connection

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.

Watch Joy Ito's Nowist Ted Talk:

Want To Innovate: Become A Nowist
https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist
17.

Blue Oceans Because

  • Slow & Steady = LOSE.
  • Fail Big to Learn More, Faster.
  • Someone is THERE NOW.
  • Disruption for Dummies.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
Photo by Junnn
18.

Untitled Slide

Red vs. Blue Oceans
These charts explore the psychology of red vs blue ocean strategies.

Modeled (i.e. stolen liberally from) the great book by Kim and Mauborgne: http://www.blueoceanstrategy.com/
19.

& UGC & Reviews bring many benefits

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
20.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
21.

About

Write Great About Page = Your Why
Find Video Notes on YouTube:

https://youtu.be/C1yxPr1blIo


Kickstarter has other great
https://www.kickstarter.com/projects/elanlee/exploding-kittens/description

Pebble Watch is another favorite. Pebble solved every problem a startup has from PR (limited edition watches) to distribution.
https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwat...
22.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
23.

Appendix

Photo by peacepalacelibrary
24.

Untitled Slide

Red vs. Blue Oceans
These charts explore the psychology of red vs blue ocean strategies.

Modeled (i.e. stolen liberally from) the great book by Kim and Mauborgne: http://www.blueoceanstrategy.com/
25.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
26.

Asking = Tap Virtual Nets

  • Tap Friends of Friends.
  • Emmpower Advocates.
  • Create Movements.
  • Develop sustainable online community.
Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA
27.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
28.

Content Marketing

  • Visuals MATTER.
  • Create LESS, Curate More.
  • Create an ASK.
  • Listen, Test, Track & Listen More.
  • Movements Not Promotions.
Working on Video Notes for the next five slides, slides discussing why Amazon needs to be afraid, to be very afraid and what is going on with "Social Shopping".
29.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
30.

Preso's Journey

  • Atlanta = 3rd Presentation.
  • 4 Major Revisions.
  • 4,366 Views.
  • 150 RTs, 10 FB, 17 G+, 3 Ps.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" for this deck now.

Links for video notes will be included in NOTES.
31.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.

This picture was taken on our Sony "smart TV" with the Roku box playing the YouTube app. Your can find our YouTube channel here:

http://bit.ly/Curagami_YouTube
32.

Community = Advocate, Members & Sponsors Collaborate

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
33.

Gamification Tools

  • SweetToothRewards.com
  • Badgeville & Bunch Ball
  • Kudos Points & Hashtag'd.
  • Klip & LaunchFire.
  • WaNeLo & MassDrop.
  • Kickstarter & IndieGoGo.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
Photo by Street matt
34.

Wiki-ization = Create Content TOGETHER.

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
35.

UGC Gallery

Great way to tap "virutal" Networks
Find Video Notes on Friends of Friends Marketing and tapping supportive networks on YouTube
https://youtu.be/D42UJry11w8

Every Company has untapped networks. Past customers, current customers, advocates, ambassadors and those sharing your content are just a few networks most websites, companies and brands don't tap.
36.

@Curagami Curagami.com

37.

Video Tools

  • YouTube, Vimeo.
  • Bright Cove.
  • Vine.
  • Periscope, UStream (real time stream).
  • G+ HOA (Hangout on Air).
  • Camtasia (screen capture videos).
Content Curation Tools
We see curation as an important activity.

Read our Why Content Curation ROCKS SEO post for more on why 90% curation to 10% creation makes sense:
http://www.curagami.com/magica-thinking/content-curation/seo-content-curati...
Photo by TerryJohnston
38.

Marty Smith

martin@Curagami.com, @Scenttrail
Photo by Alex Abian (Also on flickr.com/alexabian)
39.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
40.

Untitled Slide

Discover Blue Oceans:The New Curated, Collaborative Community Ecommerce via @HaikuDeck


Curagami
contact: Martin@Curagami.com
@Curagami
http://www.Curagami.com

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
41.

Analytics, SEO, PPC Tools

  • GA & Web Master.
  • SpyFu = keyword 80:20.
  • MOZ.com = SEO.
  • Unbounce = Landing & Testing.
  • Optimizely = A/B Testing.
  • Marin = predictive PPC modeling.
  • BuzzSumo = Social Trending.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
Photo by HVargas
42.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
43.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
44.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
45.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
46.

5 Ways to Gamify

  • Follow & Listen Digitally.
  • Say THANKS.
  • Create Apps & Widgets.
  • Create a currency (points).
  • Curate User Generated Content (UGC).
  • Leaderboards & Thermometers.
Analytics Tool
We also use free tools such as Page Rank Checker, Alexa and Mike's Keyword Checker.
Photo by DG Jones
47.

Untitled Slide

Find Video Notes on Friends of Friends Marketing and tapping supportive networks on YouTube
https://youtu.be/D42UJry11w8

Every Company has untapped networks. Past customers, current customers, advocates, ambassadors and those sharing your content are just a few networks most websites, companies and brands don't tap.
48.

Great About Page Pillars

  • Sounds Like you.
  • Creation Story.
  • Values Statement.
  • Save The World call to arms.
  • Movement Outline.
  • Community.
About Page must be GREAT. Great = telling your story and inviting others to join your movement.

Find Video Notes on YouTube:
https://youtu.be/C1yxPr1blIo


Kickstarter has other great
https://www.kickstarter.com/projects/elanlee/exploding-kittens/description

Pebble Watch is another favorite. Pebble solved every problem a startup has from PR (limited edition watches) to distribution.
https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwat...
49.

Love Tools? Share your Faves: Martin@Curagami.com #favtools

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
50.

Gamificaiton = Creates Engagement & Loyalty over TIME.

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
51.

Power of ASK

  • = You Listen.
  • = You Care.
  • Collaboration Begins.
  • Community Begins.
  • Engage HEARTS & MINDS.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
52.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Simon Sinek's site:
https://www.startwithwhy.com/
53.

Magic & New SEO

  • Watch Engagement(E) & $.
  • Watch $ / E
  • Provide WOW Service.
  • Create Social Experiences.
  • Develop Magical Collaborations.
  • The Journey to US.
Working on Video Notes for the next five slides, slides discussing why Amazon needs to be afraid, to be very afraid and what is going on with "Social Shopping".
Photo by archer10 (Dennis) REPOSTING
54.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
55.

Community = Advocate, Members & Sponsors Collaborating

Red vs. Blue Oceans
These charts explore the psychology of red vs blue ocean strategies.

Modeled (i.e. stolen liberally from) the great book by Kim and Mauborgne: http://www.blueoceanstrategy.com/
56.

Untitled Slide

Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA

Tilt Book site
http://strategytilt.com/
57.

Surf 9 Waves

  • Appification & Gamification.
  • Wiki-ization.
  • Social Shopping & Nowists.
  • FofF Proxy Marketing.
  • Community & Crowdfunding.
  • Video.
  • CATCH-22 & Paradox of Choice.
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
58.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
59.

Appification = Get On Their PHONE

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
60.

Apps Rule

82% Mobile Time Spent on APPS
82% Mobile Time is on Apps:

http://www.smartinsights.com/mobile-marketing/app-marketing/82-of-mobile-me...
61.

Content Curation Tools

  • Scoop.it & Paper.li.
  • Windsor Circle.
  • Email (Bronto, iContact, Mailchimp).
  • Haiku Deck, Unbounce.
  • Kickstarter & IndieGoGo.
  • Curagami MySoPro (coming soon).
Content Curation Tools
We see curation as an important activity.

Read our Why Content Curation ROCKS SEO post for more on why 90% curation to 10% creation makes sense:
http://www.curagami.com/magica-thinking/content-curation/seo-content-curati...
Photo by maximolly
62.

Asks

  • For Reviews.
  • To Subscribe.
  • Comments.
  • Join A Buzz Team.
  • Share (social widgets).
  • Vote (contests & games).
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
Photo by ChrisGoldNY
63.

Untitled Slide

Key Ecommerce Queston: Where Are The Blue Oceans
via @HaikuDeck




Curagami
contact: Martin@Curagami.com
@Curagami
http://www.Curagami.com

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
64.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
65.

Mobile = Game Changer

  • Clothes, Beauty, Gear = Top Searches.
  • Mobile Optimized Email - 2x Response.
  • 60% use phone IN STORES.
  • 25% Black Friday = Mobile ('12).
  • $1B in Mobile Sales on Amazon
Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.

Great mobile stats:
http://resources.mobify.com/50-mobile-commerce-stats.html

and on Bazaar Voice
http://www.bazaarvoice.com/research-and-insight/white-papers/download/7-way...
66.

Me

  • Big C.
  • Martin's Ride To Cure Cancer.
  • P&G, M&M/Mars.
  • Ecom Dir ($30M+).
  • 4 Startups.
  • Curagami.
Find me on LinkedIn here:
https://www.linkedin.com/in/martysmith1980vc

personal twitter
http://www.twitter.com/scenttrail

personal blog
http://www.scenttrail.com

Martin's Ride to Cure Cancer
http://www.MartinsRide.com
67.

Lower Customer Risks

  • Free Shipping.
  • Reviews & Community.
  • Best Sellers.
  • Social Shopping & Design.
  • Returns & Trust Marks.
  • Merchandising & Content Marketing.
Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA
Photo by ChrisGoldNY
68.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.

Great Video stats here
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
69.

Untitled Slide

Created for FedEx Summit 4.16 in Atlanta Georgia.

Working on "video notes" now.
70.

Diversified = Freedom

  • Organic & PPC.
  • Apps.
  • Subscription.
  • Contests & Games.
  • Crowdfunding.
  • Social.
This list includes some of our favorite ways to diversify away from 100% dependence on Google such as email subscribers and subscriptions (selling something on a regular basis based on an opt-in).

We also believe crowdfunding is a moveable feast. Since most crowdfunding is funded BY the entrepreneur who asked for the money and mostly from their connections your site has as much or even a greater claim to helping an inventor in your business space realize their goals.

Social media is both channel and content. Social creates connection, awareness and sales.
Photo by Stuck in Customs
71.

Right Questions

  • Our Why?
  • Why Buy From Us?
  • Our 80:20 Rules?
  • Lower buying risks?
  • Our Save The World?
  • Learn from Amazon & Cirque du Soleil?
Find Video Notes on YouTube Here:
http://www.youtube.com/watch?v=OvJ92tZ2dtA
72.

Untitled Slide

Lolis Luna