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Slide Notes

Publicity is the holy grail of marketing, especially for small businesses. Not only is publicity free, but if you land a story in a major publication, it can take your business to the next level. Getting publicity is easier if you have a press kit.

I created this press kit template for my clients. You may find it useful too. Enjoy.

(c) 2014, Angela Booth: http://angelabooth.com/
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Copia de Your Press Kit: A Quick Template

Publicity is the holy grail of marketing, especially for small businesses. Not only is publicity free, but if you land a story in a major publication, it can take your business to the next level. Getting publicity is easier if you have a press kit.

But there's the challenge with most press kits: they're boring. Creating your press kit as a presentation makes it more appealing. Journalists and others can quickly get a handle on who you are, and what you do.

I created this press kit template for my clients. You may find it useful too. Enjoy.

(c) 2014, Angela Booth: http://angelabooth.com/

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Your Press Kit

A Quick Template
Publicity is the holy grail of marketing, especially for small businesses. Not only is publicity free, but if you land a story in a major publication, it can take your business to the next level. Getting publicity is easier if you have a press kit.

I created this press kit template for my clients. You may find it useful too. Enjoy.

(c) 2014, Angela Booth: http://angelabooth.com/
2.

1. Company Name...

and tagline
Your press kit starts with your company's name, and tagline.

That said, if you've recently had a big win, I'd lead with that.

It's all about attention. Add an image which immediately grab's a journalist's or blogger's attention.

Major media organizations receive dozens of press releases a day.
3.

2. "Press KIt"

Call It what It Is, add the Date
Although this slide is optional, I'd include it. You're creating your press kit as a presentation so that you can edit it easily, and customize it.

Look on this slide as a placeholder. Customize it when you review your press kit.

(Review it each quarter.)
4.

3. What You do

this issues you manage.
Keep it short. Add a an image, and a sentence.

This is another customizable placeholder slide you can edit as needed.
5.

4. Company Background.

Who, what, why, when, where and how.
Add an eye-catching image, and three or four sentences.
6.

5. People.

Photos, plus Expertise.
On this slide, add a photo of your CEO. Or a group shot.

Add names, and the title or expertise of each person shown.

This is another slide which you can customize as needed.
7.

6. Bragging Rights.

Add a photo of a major win.
This slide is your chance to brag.

Add an image of your stock price, a new contract you signed, or an account you won.

Whenever you review your press kit, customize this slide with your latest win.
Photo by Celestine Chua
8.

7. More bragging.

(optional.)
Got more to brag about?

Add another slide.
Photo by mark sebastian
9.

8. COntact Details.

Details for your press contact.
Add complete contact details for your media person here.

Vital: include an after-hours phone number too.
Photo by mark sebastian
10.

9. Social media.

Add links to your social media profiles.
Make it easy for press contacts to contact you via social media, and explore your social media posts, too.

Tip: although you create your press kit for media people, you can send it to anyone who's interested in your business.

Including:
* Potential investors,
* Bloggers;
* Advertisers on your websites and blogs.
Photo by mkhmarketing
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10. Important...

Add a phone number to Each slide.
Your press kit is background on your company. Make it easy for press people, and others, to contact you.

Put your media person's direct phone number on each slide.

Optionally, add an email address.

I created this press kit template for my clients. You may find it useful too. Enjoy.

(c) 2014, Angela Booth: http://angelabooth.com/

Gloria Salazar