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Social Media Strategy - Learn the basic steps of creating an epic social media strategy for your next social campaign. Connect with me on LinkedIn to learn more about social and social selling http://www.linkedin.com/in/gabevillamizar

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1.

How to Create an Effective Social Strategy

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5 Step Process

to create an effective social media strategy...
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1. Set Clear Objectives and Goals

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Social Goals and Objectives Examples

  • Grow a social community
  • Increase website traffic
  • Establish a social presence
  • Share quality content
  • Increase engagement
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2. Create and Optimize Your Social Profiles

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Where is Your Audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Periscope/Meerkat/Blab
  • YouTube
  • Other
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Social Profile Optimization

  • Complete Profile 100%
  • Top 10 Keywords
  • Consistent Profile Branding
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3. Develop a Unique Content Sharing Strategy

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3-1-1 Content Strategy

  • 3rd Party Content
  • 3rd Party Content
  • 3rd Party Content
  • Promotional Post
  • Personal Post
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Content Type Strategy

  • Video - YouTube or Vimeo
  • Image - Correct Dimension
  • Characters - Think Mobile
  • Re-share - Think of Others
  • SlideShare
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4. Measure and Analyze Your Progress

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Social Metrics

  • Audience Growth
  • Social Engagement
  • Social Reach
  • Link Clicks
  • Page Views
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Social Media Analytics

  • Google Analytics
  • Native Platform Analytics
  • Sprout Social
  • Buffer
  • Hootsuite
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5. Create and Track Weekly Metrics

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Social Media Reports

  • Export Your Social Data
  • Share Social Wins
  • Track Weekly Numbers
  • Social Dashboard Display
  • Analyze and Improve
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Let's Connect.

Twitter: @gabevillamizar | gvillamizar@hirevue.com
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