PRESENTATION OUTLINE
THEN, I JOINED THE CREW OVER AT ROLLERBLADE, INC.
...and Barbie and friends.
I WAS AN EVENT COORDINATOR
IT LOOKED SOMETHING LIKE THIS.
THE POWER OF BRAND RECOGNITION?
I WAS A TOP SALESPERSON FOR 14 YEARS.
I AVERAGED 100 HOME SALES PER YEAR.
I WON 3 SILVER AWARDS, TOO.
SO, I BECAME AN ENTREPRENEUR.
WHICH LED TO CREATING A CHILDREN'S EDUCATIONAL PRODUCT.
AND A FEW NEWS APPEARANCES AS A RESULT.
EVEN JENNY McCARTHY GOT ON BOARD.
THEN, THE PHONE STARTED TO RING.
AND I'VE HAD THE PLEASURE OF WORKING WITH SOME FANTASTIC COMPANIES
ONE OF MY FAVORITE CLIENT PROJECTS
creating differentiators.
AND SO IS MARC OSTROFSKY.
AND FACILITATING OTHER CEOs
I WORK WITH SHORT TO VENTI
BRAND IDENTITY AND POSITIONING
I take these into consideration when building a brand.
I THINK A LOT ABOUT THE COMPETITION.
WANT TO CONTINUE THE CONVERSATION?