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PRESENTATION OUTLINE

what is wechat?

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Began as a project at Tencent Guangzhou Research and Project center in October 2010.

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The original name of the app, "Weixin" was invented by Xiaolong
Zhang, and named by Ma Huateng, Tencent CEO.

In April 2012 - Weixin renamed as WeChat for the International market.

In May 2013 - It was revealed that Rainie Yang would be a product endorser for WeChat. To promote the app in India, WeChat recruited Bollywood actors Varun Dhawan and Parineeti Chopra as brand ambassadors.

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-Two years after it launched more than 300 billion has signed up, but 86% of its user based in China.

In July 2013 - Tencent announced WeChat has 70 million users outside China and Lionel Messi became the latest product ambassador of WeChat.

5 July 2013 - Tencent announced WeChat 5.0 for iOS.


5 August 2013 - WeChat 5.0 was launched with new features and functions including payment center, games center and Sticker shop.

-On June 2014 - WeChat closed 20 million accounts because they offered prostitution services.

-On 30 September 2014 - WeChat 6.0 was launched with new features and functions include sight capture and share.

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April 20,2015 - WeChat 6.1.0 APK has been launched

The latest version is 6.2.0. which was released on June 3, 2015.

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WHY DO PEOPLE IN CHINA LOVE IT?

Built-in photo editing

voice chat

VIDEO CALL

STICKER GALLERY

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FRIEND RADAR

GROUP CHAT QR CODE

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SHAKE

WALKIE TALKIE

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SWOT ANALYSIS

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BENEFIT OF THE TOOLS TO THE NET CITIZEN

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