Product and Issue

Biodegradable Eggshell Planters

Eggshells

Calcium Carbonate

Calcium Carbonate

• From pulverized eggshells
• Can be mixed with other materials in powder form
• Insoluble in Water

Eggshell Membrane

Chicken Feathers

Keratin

• Fiberous protein
• Natural preserver against decay

Value Proposition

• Biodegradable, Eco-Friendly, Sustainable way of creating new containers for plants

Competitive Advantage

• Plastic pots are not biodegradable, expensive, and manufacturing involves a longer process

V. Target Market/Customer Segment

• Government/ Owners of Public and Private establishments

Cost Structure/Unit Cost and Mark-Up

• DIY/Using by-products