Advanced Messaging and UVP Strategies

Let's Hit your Milestones

• Month 1: Goals are set, Market is clear, and Signature System (1:1 Program) is done, Message Clarity
• Month 2: Brand & Website, Webinar Creation, FB Group Setup
• Month 3: Webinar Launch, Ad Setup, Funnel Installed, taking Sales Calls, FB Group Growth, Email Marketing, 2-3 clients

Let's Hit your Milestones

• Month 4: Hire a VA & Exec Assistant, Funnel Optimization - tracking and optimizing your numbers, taking 5-10 calls a week, 4-6 new clients
• Month 5: Group Program Design and enroll your first 4-5 clients in Group Program (optional: Go through your first Launch to fill Group Program). Fill Group through Sales Calls
• Month 6: Steady Group Program with 10 - 20 clients in it, continue Funnel Growth and SCALE IT

Let's Hit your Milestones

• Month 5: Group Program Design and enroll your first 4-5 clients in Group Program (optional: Go through your first Launch to fill Group Program). Fill Group through Sales Calls
• Month 6: Steady Group Program with 10 - 20 clients in it, continue Funnel Growth and SCALE IT, expand team with copywriter
• Month 7: Develop Passive Income Course, Retreat or Event, Look into PR Opportunities, Hire publicists if needed, expand your team: Mindset Coach or sub-coach for your group program, first Sales Coach

Let's Hit your Milestones

• Month 8: Launch Passive Course or long term Mastermind ($25,000 and up) with an automated Launch Funnel and Auto Webinar (no sales calls, straight up to sales page) optional: Live Course Launch
• Month 9: New Funnel Optimization, Cruise and Expand your Sales Team, hire additional assistant as needed, Work on Event or Retreat or filling the long term Mastermind via Sales Calls
• Month 10: Cruise and soak it all up!

Let's Hit your Milestones

• Month 11: Scale, Plan and Expand
• Month 12: Scale, Plan and Expand

What have you done so far?
Getting distracted?
Shiny object syndrom?
Influenced by others?
Are you NOT trusting our system?

What you need to do right now:
COMMIT to work this system and don't get distracted to add $25K a month to your bottom line

Key Element 1:
Getting Ideal Clients on the Phone
Why? Because you have a HIGH END Offer

How to get people on the phone
1. Tap into Warm Market
2. Generate Cold Leads

Warm Market

Email Marketing

• Grow your list with a small freebie opt in (PDF, Challenge, etc)
• Or let your list grow with your Webinar FB Ads
• Email that list 2-3 times a week to build trust, tell your story, encourage, inspire, and invite to book a call
• Be authentic, hire a copywriter or write it yourself

FB Group

• Long Term Strategy for creating WARM market from cold leads
• Add consistent value
• Go live and start a conversation
• Community and Social Proof
• Add people to a live webinar
• Host challenges

Cold Market

Cold Market Lead Generation

• The Lifeblood of your Business
• This is how your business grows and generates reliable income every month

Your Funnel Targets

• FB Ads: 1% CTR
• 25% Register for the webinar
• 60% or more should attend the automated webinar (DT and Mobile)
• 25% Book a call
• Close 1/4 or more on the phone
• Cost per call around $100 - $150

Review the Numbers

Success Factors for Ads

• Trust the Process and Test
• Do the Research: What authors they follow, what other experts they follow, what organizations they like, etc. Spend the time!
• Test! Images, Copy, etc. Don't assume, try it!
• Know your numbers
• Don't stress out about ads!
• Be patient! Let your ads run for at least 4-5 days

Success Factors for Ads

• Run Mobile and Desktop Ads
• Test 3-5 Images first with the SAME Copy
• Then test COPY with the winning image
• Run ads to US only, then add Canada, UK, Australia later (with an optimized Page from Stealth)
• RETARGET those who have seen the opt in page but didn't opt in, and the booking page but didn't book
• Run Ad Sets at $30 - $50 / day
• Track 3 pixels: Opted in, Saw Booking Page, Booked the call

Review Sample Ads and Ad Setup

Treat your Ads like a Game. Imagine you already have the clients and money. Stop stressing out and operate from a place of abundance.

Success Factor for Opt In Pages

• Catchy Headline and simple template (Leadpages Webinar 3.0 Template)
• Timer
• About you
• Optional: Success Stories
• 4-5 Bullet Points of OUTCOME DRIVEN teaching points - hit on pain points and goals
• 2 Call to Action Buttons
• REVIEW SAMPLE OPT IN PAGE

Auto Webinar Setup

• Follow the Auto Webinar Checklist and Request Template
• Have Stealth Set it up for you
• The webinar starts at the top of every hour 9am - 9pm EST
• If you want to run traffic to the UK and Australia, etc. setup a NEW OPT IN PAGE with Stealth that is optimized for the Time Zones

Your Call Application Form

• Use Acuity or Schedule Once
• AFTER they book an appointment, send them to an Intake Form (Wufoo, Typeform, etc)
• Ask qualifying questions on whether they are willing to invest
• Cancel the call if they are not a good fit

Email Follow Up Sequence

• 3 Emails are the basics, then add mailers including:
• Your Story
• Program Open
• Success story
• Objection Mailer
• Inspirational Mailer
• Regret Mailer
• Value Mailer
• FAQ Mailer
• Community Mailer
• Last Chance Mailer

Optional

• Consider Video Series (3 or 4 parts) to retarget your opt ins to book a call
• Consider sending the Video Series to your opt ins one day at a time with CTA to book a call
• Consider sending out Challenge Videos
• Do these THINGS AFTER YOUR MAIN SYSTEM IS IN PLACE

The Money

• Make some assumptions - XLS Sheet
• 3 1:1 Clients a month $5000 - $15,000 (9 1:1 Clients in 3 months)
• 5 clients in your Group Program at $3,000 a month = $15,000 / month
• TOTAL $30,000 / month
• Host 20 Calls a Month - convert 8

Take it one step further with an upsell
Out of the Group Members upsell 2 a month into your longer term Program at $10,000 for 10-12 months at = $20,000 additional or $50,000 a month

Do all of this with 20 Calls a month!

What matters?
Are you earning more than you are spending?
Are you hitting your income goals?
Don't play around with stuff on Social Media

FOCUS!!!

Recap: Tap Into your Warm Market first and nurture your LIST and FB GROUP WHILE you work on getting your Cold Market Leads Machine Setup

Are you READY TO COMMIT and give this strategy a chance for at least 3 months? No other distractions!