PRESENTATION OUTLINE
VOTER ELIGIBILITY
- Had to be 18 and registered to vote
- 58.2 % of the eligible voters turned out for the 2012 presidential election.
- Obama had 51% of the popular vote, and 332 electoral votes
- American citizens of 18 years or older cast their vote not for the candidate of their choice, but for a slew of electors who make up the electorial college, and the electorial college is the popular vote of that state.
- 48 states and the District of Columbia follow the winner takes all rule. The candidate with the most popular votes wins that states vote.
- Nebraska and Maine are the only states who don't follow that rule. In these states the electorial votes may be split up among the candidates, though it has never happened before.
Democratic Party Platforms:
-Americans Back to Work
-The Middle Class Bargain
-Cutting Waste, Reducing the Deficit, Asking All to Pay their fair Share
-Economy built to last
-Wall Street Reform
- 21ST CENTURY GOVERNMENT:
-Transparent and accountable
-Lobbying reform and campaign finance reform
-Responsibly ending the war in Irag
-Disrupting, dismantling, and deafeating Al-Queda
Why President Obama was Chosen as a Candidate:
No one ran against Obama in the 2012 Presidental election from the Democratic Party, because he was already the sitting president at that time.
Obama’s Top 5 Presidential Campaign Donors
No. 1: Jeffrey Katzenberg, 61, Hollywood film producer and chief executive of DreamWorks Animation.
No. 2: Irwin Jacobs, 78, the founder and former chairman of Qualcomm.
No. 3 (tie): Fred Eychaner, founder of Chicago-based alternative-newspaper publisher Newsweb Corp.
No. 3 (tie): Jon Stryker, 54, a Michigan philanthropist.
No. 5: Steve Mostyn, 41, a Houston-based personal injury attorney.
Some Popular campaign slogans
- "FORWARD"
- "Greater Together"
- "Betting On America
Barack Obama's Campaign Tactics:
Then the advertising team worked backward to figure out what sorts of programs likely and undecided voters were liable to watch, and when. It did so using not only traditional Nielsen Media Research data but also newly available information from set-top cable boxes that gave a far more detailed sense of how the groups watched television, and, more important, commercials.
Campaign Tactics:
-Focus on continuing to stimulate the economy by creating new jobs and investing in health care, education, energy, and infrastructure
.
-Increase the number of legal immigrants to keep families together and meet the demand for jobs that employers cannot fill
-Decrease the country's reliance on fossil fuels and increase use of renewable sources of energy. Obama says he will invest $150 billion over the next 10 years to develop new technology for the production of biofuels and renewable energy
-A primary reason for Obama's re-election was his promise to end war in Iraq.
Romney's Political Platform:
-Gay Rights
Everything but "marriage" for gay couples. (Sep 2012)
-Death Penalty and Arrest history
1981: Arrested for fishing without a license. (Jan 2012)
2002: Supported death penalty although it was long abolished. (Jan 2012) (supports death penalty on hideous murders)
-Drug issues
Opposes legalization of recreational or medical marijuana. (Apr 2011)
-Education
Free college for the top quarter of high school graduates. (Oct 2012)
We should insist that teachers get evaluated. (Sep 2011)
Supports English immersion & abstinence education. (May 2007)
-Families
Strong military, strong economy, and strong families. (Jun 2007)
To strengthen America, strengthen the American family. (Feb 2007)
-Gun Control
Supports Second Amendment rights but also assault weapon ban. (May 2007)
-Military Beliefs
Military so strong that no nation ever dare test it. (Aug 2012)
Stronger America is less likely to have to fight. (Mar 2007)
Romney’s Top 5 Presidential Campaign Donors
No. 1: Sheldon Adelson, 79, owner of the Las Vegas Sands casino empire.
No. 2: Harold Simmons, 81, owner of Contran Corp., a Dallas-based conglomerate worth an estimated $9 billion that specializes in metals and chemical production and waste management.
No. 3: Bob J. Perry, 80, head of a Houston real estate empire worth an estimated $650 million.
No. 4: Robert Rowling, 58, head of Dallas-based TRT Holdings.
No. 5: William Koch, 72, an industrialist whose South Florida-based energy and mining conglomerate is worth an estimated $4 billion.
Mitt Romney's Campaign Tactics:
On Monday, Romney unveiled a new ad, “The Romney Plan,” that punches back at Obama’s consistent emphasis on growing the economy for the middle class, and emphasizes what the Republican would do.
“My plan is to help the middle class,” Romney says in the ad. “Trade has to work for America. That means crack down on cheaters like China. It means open up new markets.”
-Romney wants to change the government for the 21st century and put it in a direction that is more beneficial to private-sector growth and long-term national solvency.
-His campaign uses intellectual and policy exhaustion - it used second-term agenda with more captivating picture of him than text.
-He talked about a free-market alternative that would make it easier for people to own their own insurance
-This tax plan aims for greater efficiency
-He wants income and corporate taxes
