Part 2: social media

anne jones & Marguerite giguere

PART ONE:
the secret to attracting business online

PART TWO:
how do you execute?

today we will review

• Facebook business pages & ads
• Showing up on the first page of Google
• Keeping Yelp review from being filtered
• YouTube (it's the worst)
• Live Streaming Video
• Turning Instagram followers into clients

best practices for facebook biz pages

do an audit first

• is your contact info correct?
• have you completed the about me section?
• do you have a link to your website?
• download the "Pages" app
• know how to toggle between personal and biz accounts

TIPS FOR POSTS

• Direct upload videos for A+ engagement
• Pay attention to what your target audience responds to and post more
• Ads will only take you so far - great content / organic reach is best!
• How to deal with negative posts?
• Albums, carousel ads & Instagram
• Mobile vs. Desktop - Right hand vs. Newsfeed

ANALYTICS & ADS

• know where your "Insights" are
• Most simple ad is a boost
• Within a boost you can target demographically & geographically
• Ads manager
• Let's make an ad!

CALL TO ACTION:
Follow Katie Lance Consulting on FB

showing up on the first page of Google

Google yourself!

• open an Incognito page
• search for yourself/your business
• also do a search for common terms
• think like your customer!

action items

• list yourself in Yahoo, Bing and Google directories
• make sure your contact info is consistent across all platforms
• know what keywords you want associated with your biz - you won't game the system
• make sure your website has your contact info on all pages

MORE TIPS

• get current - three years is old on the internet!
• if you need to update your site, Squarespace is a great option.
• responsive sites rank better

keeping your yelp reviews unfiltered

most trusted site for reviews

• business vs. personal profiles
• claiming a biz page involves verification
• their rules are about balance - they don't want fake good reviews OR fake bad reviews!
• you cannot buy your way out of a bad review or into a higher ranking
• yelp ads are most productive with reviews

apologize, apologize, apologize

• own the mistake
• take it offline
• evaluate your systems
• take corrective action if needed - discipline, fire, formal and/or public apology

best practices
for youtube

there are none.

complicated but worth it

• YouTube ranks with Google (both owned by Alphabet)
• Convenient location for hosting/sharing videos
• huge opportunity for your business!

pro tips

• you'll need a gmail account to set up a channel - think about this address
• be sure the channel is linked to other online profiles & has your contact info
• set up playlists
• be careful what videos you "like"

live streaming:
facebook & periscope

what is it?

• live video platforms that can be restricted to friends or made into a public broadcast
• completely new way of making video with a low barrier to entry
• gives customers direct access to you and your expertise

before you go live

• be intentional
• think about WHY you are sharing
• be concise
• is this providing value for the person watching?
• is this consistent with my brand?

instagram: turning followers into clients

know the platform

• follow accounts you enjoy - not just friends
• know what a hashtag is and how to use it
• make sure your posts reflect your brand

pro tips

• you can easily toggle between two accounts
• use a list of popular hashtags
• look for accounts that repost and engage with them
• use the link in your bio to drive traffic to your website - change often
• run ads via Facebook ad manager
• don't overdo the design elements - they are here for the photos!

in summary...

control the conversation

• have consistent, complete profiles in relevant locations
• tell your own story!
• be responsive & professional
• Listen (set up Google alerts)
• Measure & adjust (analytics)

The payoff is not just more business. It's better business and more trusting relationships.

thank you!

marguerite giguere

Anne jones

Anne jones