Your Digital Footprint

What % of teenagers make mistakes?

A digital footprint is a trail of data you create while using the Internet.

Digital Footprint

• Websites you visit
• Emails
• Information that you submit to online services
• Social media activity
• Videos, blogs, etc.

G's Footprint

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"In the future, your digital footprint will carry more weight than anything you might include in your resume." - Chris Betcher

Why Does This Matter?

• Current Picture
• College & Scholarships
• Future Career

Reflection

• We can tell a lot by a person's DF.
• High School's have the ability to take action against inappropriate use of social media.
• Perception can be viewed as reality.

Admissions & Scholarships

• 2013 - 31% of admissions officers reported to checking applicants social media accounts.
• 30% found information that negatively affected an applicant's prospects
• Some schools reported rescinding offers
• Kaplan Test Prep Data via the New York Times

Insert Anthony Morgan Story

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Insert Tweet and/or Video clip of curts story

Action Taken

• Kicked out of school
• Kicked off athletic teams
• Fired from jobs
• Reputation ruined

Future Employment

• 43% of employers use social media to screen applicants. Up from 39% in 2013. Additional 12% say they plan to start.
• 51% who use social media to screen report that they found content that prevented them from hiring the candidate.
• 45% say they use Google to screen an applicant.

Go cold turkey or...
play the game!

Insert what employers find

Building Your Brand

• Use social media to your advantage
• Establish a voice
• Educate yourself
• Check privacy settings
• Be careful with pics and think before you post!
• Google yourself and construct a positive image and brand

If you don't tell your story, someone else will.