PSA Design

overview

• Intro to PSAs
• PSA Examples
• Create in pairs PSA storyboard
• Share your work

What is a PSA?

• Public Service Announcements (PSA) are designed to inform and educate rather than sell a product or service.

To change public opinion and raise awareness for a social issue.

Goals of a PSA

• Educate.
• Provoke a feeling and reaction.
• Call to action.

Example of Topics

• Safe Sex
• Texting and Driving
• Smoking
• Drug Addiction
• Homelessness

PSAs Aren’t...

• Advertising.
• Commercial by nature.
• Guaranteed to air.

PSAs can be found everywhere traditional ads are; TV, radio, outdoor, online, direct mail, print.

First PSAs were shown before World War II

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Designing for Impact

Research the problem

Choose one message

Define your audience

Identify your medium

Refine your message

Tips

Focus on a single core message

Invoke an emotional response from the viewer to make them act.

Identify an organization associated with the announcement

principals of design

Tell a visual story

KISS principle

to create change = change behavior

PSA examples

water conservation

visual research

content research

Questions to ask

• Why does this issue matter?
• Who is affected?
• How will you change peoples's behavior to conserve water?

www.boardofwatersupply.com/conservation

storyboarding

What is a storyboard?

• A storyboard is like a comic strip, made of words and drawings.

Elements of a Motion Graphics Storyboard

• visualize the action
• sequential progression
• capture each key moment
• include on-screen text

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create: storyboard your concept

Effective PSAs...

• Educate with one compelling message.
• Provoke a feeling and reaction.
• Offer a call to action.

Thank you!