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Creating Great Products: The Art Of Product Management

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

PRODUCT MANAGEMENT: THE ART OF CREATING GREAT PRODUCTS

A PERSONAL STORY WITH SOME USEFUL LESSONS (I HOPE...)
Photo by DoremiGirl
2.

WHAT'S A PRODUCT MANAGER

OR WHY "MATRIX" SHOULD BE A FOUR LETTER WORD
Photo by mark sebastian
3.

A BIT OF HISTORY

ABOUT SGI
Photo by archer10 (Dennis)
4.

NEVER SIGN UP TO DO PM FOR SOFTWARE

IN A HARDWARE COMPANY....
Photo by Tc Morgan
5.

INHERITING A DEAD PRODUCT

Photo by Jamiecat *
6.

HE'S NOT DEAD YET...

Photo by Nina Matthews Photography
7.

THE BAD NEWS

I'M NOT YOU...
Photo by Craig Sunter
8.

THE WORSE NEWS

GUY KAWASKI THINKS MY DEGREE IS DILUTIVE
Photo by TheCamerons
9.

THE GOOD NEWS

I'M NOT ENCUMBERED... OR HOW I TURNED A WEAKNESS INTO A STRENGTH
Photo by kevin dooley
10.

HOW IS PRODUCT MANAGEMENT OFTEN DONE?

BADLY! IF AT ALL! SALES -) CEO -) ENGINEERING -) UH OH
Photo by tim ellis
11.

PRODUCT MANAGEMENT IS NOT HAVING A CONVERSATION WITH YOURSELF

OR WITH PEOPLE LIKE YOU
Photo by ben matthews :::
12.

WHAT IS THE UNIT OF WORK?

ALSO CALLED OUTCOME DRIVEN INNOVATION
Photo by Vermin Inc
13.

INTERVIEW YOUR CUSTOMERS AND/OR POTENTIAL CUSTOMERS

DON'T LEAD THE WITNESS!
Photo by theqspeaks
14.

THIS IS AN ART AS WELL AS A SCIENCE

QUANTIFYING NEEDS... LISTENING HARD...
Photo by tim caynes
15.

LARA'S RULES OF THREE

THREE CUSTOMERS...THREE FEATURES... NO MORE THAN THREE DIFFERENTIATORS
Photo by nickwheeleroz
16.

COMPETITORS: WHO, WHAT, WHY

AND HOW WILL THEY RESPOND?
Photo by xavi talleda
17.

THIS IS A PROCESS

LATHER, RINSE, REPEAT
Photo by N.J. Lee
18.

STAY FOCUSED

BEST IS IF YOU SUCCEED EARLY, CLOSE SECOND IS FAIL FAST
Photo by John Chevier™
19.

BE HONEST, BE CRITICAL

TRACK EVERYTHING YOU CAN
Photo by jcwpdx
20.

GREAT TRAINING TO BECOME A CEO!

Photo by erKURITA

Lara Druyan

Haiku Deck Pro User