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Creating powerful and positive media messages

Published on Nov 18, 2015

Before you start creating messages with the goal of getting them to the media, here are five guidelines. Your goal is to create messages that catch the attention of the media as well as your clients.

PRESENTATION OUTLINE

Creating powerful,

and positive media messages

make it positive

meet your reader with positive statementS
Photo by Bradley Wells

Elaborate on the 5 W’s

Leverage the who, what, where, when, why (and how)

Draw an image

Use Emotions to Make Your Message Memorable
Photo by garryknight

influence

persuade to take action
Photo by soukup