CREATIVITY

Pixar
P & G

What's Special?
How Do They Do It?

@ PIXAR

What's Special ?

First - CGI movie

Toy Story

Movies have grossed over $10 billion

Untitled Slide

Leading animation technology

Characters

Shun mediocrity

How Do They Do It ?

COMPUTERS DONT ANIMATE PEOPLE DO

• Diverse - Gender, Race
• Wacky, "black sheep"
• Recruitment process
• Ties with academics - 12 month intern
• Pixar university

PIXAR SHORTS - LUXOR JR

PIXARIANS

EASTER EGGS - "A113"

CREATIVE AURA

• Culture - stories, symbols
• Encouraged to be wacky
• Leadership & management
• Fun
• Physical environment

CUSTOM WORK AREAS

DESIGNED FOR MAXIMUM INTERACTIONS

IDEA MANAGEMENT

• Idea funnel
• Collective creativity
• External expertise
• Freedom to communicate
• Formal channels

BRAIN TRUST

DAILIES

MEASURE CREATIVITY

• High subjectivity
• Neutrality of data needed
• Metrics for processes
• No of re-edits, review score etc

LEADING THE CREATIVE

• Have unique needs
• Power to the creative
• No micromanagement - span 20:1
• Not-Invented-Here Syndrome
• Awe-Of-The-Institution Syndrome

@ P & G

What's Special ?

No of Billion dollar brands : 25

$2 Billion annually
in R & D

Systematic Innovation

4 innovation types

SUSTAINING

COMMERCIAL

TRANSFORMATIONAL

DISRUPTIVE

How Do They Do It ?

THE FOUNDATION

• Train top management
• New-Growth-Business guides
• Organisational structures
• Process manual
• Demonstration projects

INNOVATION CULTURE

• Tolerance for failure
• Visible commitment
• Built in diversity
• Career ladders & recognition
• People interactions

OPEN LANDSCAPING

STRUCTURES

• Decisions - Innovation reviews
• Cross-functional work groups
• Reward mechanisms
• Communication - Innovation Coach
• External Engagement

MULTI-DISCIPLINARY INTERACTIONS

DISRUPTIVE INNOVATION COLLEGE

CONNECT & DEVELOP

• Use of external ideas
• Leverages technology
• Distribute, screen, refine
• Leverages networks
• Appropriate metrics : Time to market

Right Path to Innovation ?
Needs & Means

Questions ?