CRITICAL MASS THEORY
- Core
- Supporters
- Fence-Sitters
- Passive, Cynics
- Amplify Critical Connections!
Amplify Critical Connections!
1) Build core of high competence & commitment
Identify who these people are, empower them, coach them, reward them, connect them.
2) Encourage Supporters, offer training and coaching, pay attention.
3) Fence-Sitters: invite, listen, ask them about perceived concerns.
4) Passive/Cynical: invite their thoughts and do not let their inertia or counter-dependence derail you and your team.