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Crowne Plaza

Published on Nov 19, 2015

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PRESENTATION OUTLINE

CROWNE PLAZA

Photo by Bayhaus

OVERVIEW

  • Chain of full service, upscale hotels
  • Located in more than 60 countries
  • 108 hotels and 33,904 rooms
  • Strong results across a wide range of property and location types
  • Loncation customer base and the backing of InterContinental Hotels Group (IHG)

MISSION STATEMENT

  • Employ happy
  • Professional team members
  • A clean
  • Safe environment
  • Guests receiving one hundred percent satisfaction
Photo by Matt_Weibo

CROWNE PLAZA BIG THREE

  • Happy, professional team members who demonstrate aggressive friendliness.
  • A clean, crisp, safe property where everything works and guests can feel at home.
  • Guests and team members receive all that they expect plus a little bit more
  • => Guests and team members receive all that they expect plus a little bit more
Photo by vxla

POSITION STATEMENT

  • Prime locations of secondary markets.
  • Flexibility and attractiveness of the Crowne Plaza brand
  • 390 hotels 106,419 Source: IHG fourth quarter results, as of June 30, 2012
  • Golf course