CRW Digital Roadmap

Local/Organic

• Position 2 for "hood river wine tasting"
• 6 new citations
• Julie responding to new reviews;)
• Added new categories
• Updated to Local Phone Number (still need to change footer from 800#)
• Reviewing Vin65 Platform

Local/Organic Success Metrics

• Local: 16K Impressions (13.7K Impressions July 11.4K June)
• Organic: 2,762 Visits/Flatlined from 2,751 Visits up 23.14% 2,751 vs 2,234
• Local Citations: 85% complete (35% complete when we started, 70% June)

Local/Organic Success Metrics

• Local: 16K Impressions (13.7K Impressions July 11.4K June)
• Organic: 2,762 Visits/Flatlined from 2,751 Visits July
• Local Citations: 85% complete (35% complete when we started, 70% June)

Local/Organic Next Steps

• Submitted fix of hack request to Search Console (formerly Google Webmaster Tools)
• Recommending platform move to Vin65

User Experience

• Remove hacked pages
• Review password protocol
• Blogs for July about the winery, adding CGAVA Awards post August 5

User Experience Success Metrics

• Aligning tasting room experience with online
• Vin65 platform move would integrate online, tasting room, wine club and other CRM efforts

User Experience Next Steps

• Vin65 review

Blog/PR/Content

• Updated Editorial Calendar
• Waiting on Press Release for Vin65 or launch now?

Blog/PR/Content Success Metrics

• Need answers back from Michael S., interview questions sent for Lonnie W.
• Posts consistent, building community
• Review Q4 Editorial Calendar with Julie

Blog/PR/Content Next Steps

• Need community manager
• Would love other writers/contributing authors from staff
• Maybe it's time in the Fall for an on-site meeting with tasting room folks

Revenue/Tasting Room

• Vin65 would also resolve that we have no insight from analytics through the funnel to conversion/purchase

Revenue/Tasting Room Success Metrics

• Need data from Julie & OrderPort
• Any tasting room data updates? (we are killing it in our local listings, impressions were at 500 in Dec and now at 16K, growing about 20% per month)

Revenue/Tasting Room Next Steps

• 5 more citations
• Encourage reviews in tasting room
• Move from position 2 to position 1 for 80% of top queries

Revenue Next Steps

• Increased focus on product search (resolved with Vin65)
• Add product monthly map to editorial calendar
• PR with bit.ly link to gauge response rate

Brand/Community Management Next Steps

• Designate Community Manager
• Responsible for daily social brand engagement
• Product plan in place that continues to drive revenue to red wines
• Increased focus on FB

CRW Digital Roadmap Sept Meeting Deliverables

• Improve local listing and move top queries from position 2 to position 1
• PR inclusion/pick up & review (now or post Vin65 re-platforming?)
• Revenue connected in GA (resolved with Vin65 or need to keep on OrderPort)