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CTVA 401: Mass Communications Research - Week 2

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PRESENTATION OUTLINE

1.

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2.

"EXPOSURE"

https://youtu.be/ZgEaReNGudY
Photo by Quiltsalad
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4.

INFLUENCE

5.

ENGAGEMENT

  • YouTuber
  • Twitter
  • Instagram
  • Facebook
  • Blogs
  • Google+
  • Hashtags
  • Texting
  • Face-to-Face (Gasp!)
Photo by Jason A. Howie
6.

PROMOTION

7.

LISTENING

TO YOU
Photo by Dreemreeper
8.

ACTIVATION

Photo by Thomas Hawk
9.

CONVERSION

Photo by batmoo
10.

RETENSION

11.

RETENSION

FANDOM
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CyberWise.org

"No Grownup Left Behind"
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Cynthia Lieberman