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Cultural Dimensions

Published on Nov 18, 2015

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PRESENTATION OUTLINE

CULTURAL DIMENSIONS

BBB4M - FUNDAMENTALS OF INTERNATIONAL BUSINESS
Photo by Jogesh S

OBJECTIVES

  • Understanding Culture
  • Geert Hofstede
  • Hofstede's Cultural Dimensions

CULTURE

KNOWLEGE, EXPERIENCE, ATTITUDES, BELIEFS, VALUES, ETC.

GEERT HOFSTEDE

LEADER IN INTERCULTURAL RESEARCH

POWER DISTANCE INDEX

HOW SOCIETY HANDLES INEQUALITIES AMONG PEOPLE
Photo by mikecogh

INDIVIDUALISM VS. COLLECTIVISM

AN "I" OR "WE" SOCIETY
Photo by xavi talleda

MASCULINITY VS. FEMININITY

COMPETITIVE OR COOPERATIVE

UNCERTAINTY AVOIDANCE INDEX

HOW SOCIETY DEALS WITH UNKNOWN FUTURE
Photo by garryknight

PRAGMATIC VS. NORMATIVE

HOW MUCH DO WE NEED EXPLAINED
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INDULGENCE VS. RESTRAINT

HOW MUCH DOES A SOCIETY ALLOW GRATIFICATION

CANADA'S CULTURE

THE END.

HOW WOULD YOU SCORE ON THE DIMENSIONS?
Photo by MSVG