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Cultural Myth

Published on Nov 28, 2015

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1.

CULTURAL MYTH AND IDEOLOGY

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SIGNS ACTIVATE CULTURAL CULTURAL MYTHS

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FOUNDATIONAL MYTHS

That influence how we see/understand the world
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4.

CULTURAL MYTHS

Assumed to be common sense, the way things should be
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5.

EXAMPLES?

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6.

HOW ARE COMMODITIES RELATED?

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7.

MATERIAL CULTURE AS A SEMIOTIC SYSTEM

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8.

DISPLACED MEANING

Ideals removed to infinite locations across space and time
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Consumption is a way of accessing these ideals

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10.

REAL VS. IDEAL

Commodities serve as a bridge
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DISPLACED MEANING: TIME

Nostalgia, "good ole days," small town USA, retro...
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DISPLACED MEANING: THE FUTURE

Science fiction, doomsday prep, fantasy
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DISPLACED MEANING: SPACE

Motherland, paradise, neighborhoods, cities
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MACRO OR MICRO LEVEL

Broad culture vs. personal ideals
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Anna O'Brien