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CUSTOMER RELATIONSHIP

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

customer relationship mangement

ramatu, laura, kira and seth
Photo by lgkiii
2.

customer relationship mangement

ramatu, laura, kira and seth
Photo by lgkiii
3.

CRM?

BUILDING LONG TERM RELATIONSHIP USING CUSTOMER DATABASE
Photo by Ian Sane
4.

key factors

5.

BENEFITS

  • BOOST SALES
  • COMPETITIVE ADVANTAGE
  • PROFIT INCREASE
  • DATABASE ASSET
  • STRENGTHEN BRAND
Photo by Bradley Wells
6.

RESOURCES

  • MEN/WOMEN COMMITMENT AND CEO SUPPORT
  • MONEY (SOFTWARE AND PROGRAMS)
  • MINUTES (TIME)
Photo by Office of Governor Dan Malloy
7.

LOYALTY LADDER

  • ADVOCATE
  • CLIENT
  • CUTOMER
  • PROSPECT
  • SUSPECT
Photo by Josh Kenzer
8.

SUCCESSFUL COMPONENTS

  • HUMAN AND I.T ARCHITECTURE
  • PROCESSES: PROFILING, TAILORED CONTACT STRATEGIES, DATABASE MG'T
  • CREDIBILITY FACTORS
Photo by thetaxhaven
9.

womweb

current CRM tool
Photo by 1000heads

Rahma Gambo

https://www.facebook.com/sweetramish