Marketing Plan

• Awareness about hunger and poverty
• Advertise using social media and the like to spread the word.
• Encourage people to donate for this good cause.

Frequent Food Bank Visitors

• Target different age groups (preteens, teenagers, university students)
• Organize workshops
• 1,187,000 clients visited to food bank in year 2010. 34% less than 18 years 28% 45 years and above.

SWOT Analysis - Strengths & Weaknesses

• Positive reputation in the external community
• Distribution of millions of pounds of food a year
• Training and workshops
• • Facing tighter budget
• • Not Technologically Advanced
• • Facility maintenance

SWOT Analysis Opportunites & Threats

• Increased donations
• Strengthened partnerships
• Increase hunger Awareness
• • Increasing demand
• • Diminished Finances

Frequent Food Bank Visitors

Target Market

• Residents
• Private Organisations
• Government Agencies
• Schools

Target Market

• Setting up School Funds
• Do Fun Community Challenges
• Residents
• Churches etc...

Target Market

• Setting up School Funds
• Do Fun Community Challenges
• Fundraiser Dinners

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The marketing of this company will not be an easy feat as it would need the cooperation of the neighbourhood and society as a whole.

Daily Bread Food Bank is a total non-profit established in 1983 to address poverty and hunger concerns in Toronto.

With the help from government & private entities as well as continuous individual contributions. As mentioned earlier Daily Bread is non-profit and cut salary costs attracting volunteers.