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DownloadGo Live

Defining An MVP In Plain Terms

Published on Nov 22, 2015

This is a presentation explaining the term Minimum Viable Product (MVP), and giving examples of MVPs that define a problem, suggest a solution or feature, and ways to validate the idea.

Presented at the first Santa Fe Teen Startup Challenge on September 6th, 2014.

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1.

Defining An MVP In Plain Terms

A Presentation for the first Santa Fe Teen Startup Challenge
Photo by DoNotLick
2.

MVP stands for “minimum viable product"

Photo by BMeunier
3.

What it is

  • Framework for quantitative and/or qualitative feedback
  • Quantitative = data
  • Qualitative = user stories
  • Point of an MVP is not a perfect product, but to get info 
Photo by Toncu
4.

An MVP Can Be:

  • Prototype
  • Product
  • Feature
5.

An MVP Can Be:

  • Landing page
  • Baseball made of new kind of material
  • A mock up that mimics experience 
  • Or simply: feedback, like a Google Form
6.

Should I spend money and/or time on this idea - Y/N

Photo by kevin dooley
7.

Format is flexible, but in general:

  • Define problem
  • Suggest solution / feature
  • Validate (testing)
  • Analyze results
Photo by Ame Otoko
8.

Let’s take a look at three examples...

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Dropbox.com - Easy file management & sharing

  • 2011: updating & sharing files is painful
  • Web app / drag & drop, auto sync files
  • Landing page sign-up w/video demo
  • Signup list: 5k to 75k within 2 days
Photo by twobobswerver
10.

Apple - iPad (hypothesis)

  • Desktop & laptop ease of use issues
  • Hi-res touchscreen device
  • Prototype: people touch, feel, engage
  • Experience is positive
11.

Compass - Small Business Services

  • Basic web needs of small biz under-served
  • 2-side marketplace: client + web dev
  • Survey form: gather client info, match to web dev
  • Result: process is viable
12.

Let's talk through a couple more...

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Ideas to MVP?

  • Define problem
  • Suggest solution / feature
  • Validate it (testing)
  • Results
Photo by Nina Matthews Photography
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Final word: there is no perfect MVP, but developing a testing mindset goes a long way.

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Untitled Slide

Joe Cardillo

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