DeLL Computer corporation

history

• Dell sell computers with customization options straight to consumers
• June 1988, Dell grossed over $73 million in sales
• 1996 Dell began selling computers through website
• 2009 Dell grossed over $61 billion a year
• Dell employs 96,000 and sells over 110,000 computers every day

issues

• Not connected with any Social Media Marketing channels 
• Didn't engage consumers
• Badly damaged reputation from customer's blogs
• Horrific customer experience
• Thousands of unsatisfied customers complain about the computer maker

Goals

• Listen to the social web
• define target audience 
• pick the right social media tools
• track and measure results
• create innovative content

solutions

• Launched a company wide social media marketing campaign to engage consumer 
• improve customer service
• trained employees how to listen and engage consumers
• launched Ideastorm, to get consumers to contribute suggestions
• actively participate in discussions 

call to action

• Get a strong relationship with consumers through Social Media
• reach out to current customer base
• Sell product through Social Media Tools
• monitor and track social media outlets
• To integrate social communication throughout every part of its company