DEPARTMENT SPECIALISTS

WHAT MAKES THE PERFECT DEPT SPECIALIST?

• Service driven
• Commerciality
• Product knowledge
• Passion and enthusiasm

SERVICE SERVICE SERVICE

• Heads up approach
• One on one service/ make it personal
• Service over tasking at all times
• Key words - POLITE, FRIENDLY, HELPFUL & EFFICIENT
• Treat every customer you serve as a VIP

PRODUCT KNOWLEDGE

• Know your fits and styles..why not hold try on sessions with other team members to get their feedback
• Check care labels to find out how the product was made and any special washing instructions
• Check online regularly to find out whats available and whats new so you can promote this to your customer
• Be aware of other product and depts in your store so you can offer add on sales and create outfits for the customer

PASSION & ENTHUSIASM

• Think of your department as your own shop..push yourself to make it a success
• Go the extra mile with every customer, try and create relationships to bring back repeat business
• Hold team briefs in your store based on your department to raise awareness of the product
• Network with other dept specialists on the area, share ideas and whats working in your store

COMMERCIALITY

• Know your marketplace..what stock suits your customer needs?
• Comp shops..Check out the competition on the high street, what works for them?
• Make use of all available tools...Eplen guns are a must and dont forget zero seller reports to reduce your MD
• Build your network and contact Branch Merch on a regular basis
• Forward planning....identify your bestsellers early and build your stock so you dont miss out!